Some of the key issues that are faced by SEO experts, is that the internet business industry is changing at a fast pace and thus any internet marketing strategy may be replaced by more effective methods, even before you have started implementing it. According to the experts, the most successful techniques evolve over a period of time and there are many tools that have been made available to the optimizer are improved, deleted or replaced by others. Backlinks play an important role in search engine optimization.

There are various factors that are considered by the Google search engine when deciding which website will occupy the top position on the search results pages. These factors includes site relevancy, page relevancy, on page optimization, load time of the website and backlinks. The backlinks are like pieces of an algorithm that must be put together by search engine spiders, in order to ascertain which website will rank higher in the search engine results pages. There are many ways of creating backlinks that are instrumental in providing long term benefits for the website. So if you are looking for ways to carve a unique niche on the internet you can do it by creating high quality links from trusted “like minded” sites to your website.

Social bookmarking, forums and profiles, article directories and website directories are a great way for creating backlinks to your website if you implement the strategy correctly. Social bookmarking may not be favored by many website owners but it is favored by major search engines including yahoo search engine. There are many article directories available on the internet that allows article submission with effective links.

Ezine articles are the most popular among the article directories. There are many more new directories that are fast emerging as favored article directories on the internet where you can submit your article containing keywords and links to your website. If you want to increase the popularity of your website you can try by creating links on forums and profiles. However if done in a non ethical way, it can also get your website banned or even removed completely from Google so be careful!